Guy Rubin - 2024 B2B Sales Benchmarks

Our Guest: Guy Rubin is the Founder and CEO of Ebsta, a Revenue Intelligence Platform that provides insights into what drives over 500 B2B companies' success. 

Episode Topics:
  • What is Ebsta’s 2024 B2B Sales Benchmark report?
  • Reliance on top sales representatives - 17% of reps generate 81% of revenue.
  • Difference in deal progression between average and top performers - average performers tend to lose deals during negotiation, whereas top performers experience more losses during the qualification and discovery stages.
  • Guy’s insights on increasing pipelines and adopting best sales methodologies.
  • How does AI fit within Ebsta’s product suite?
  • How does discussing ROI accelerate the sales cycle?
  • Based on poor quota attainment and certain layoffs, has sales forecasting gotten harder?
  • Guy's insight on improving forecasting accuracy.


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Our Cloud Ratings Category Reports combine user reviews with verified vendor data to impartially identify leading software products. Recent report examples include: Board Management Software, Account-Based Marketing Software, Cap Table + Equity Management Software, Lead Routing Software, and Sales Training + Onboarding Software.

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Guy Rubin - 2024 B2B Sales Benchmarks
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